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BEL GROUP

Digital Strategy, Content Creation & Partnerships

BEL Group (Kiri, La Vache Qui Rit, Jibnet Abu Lwalad)
Global Reach: France, Morocco, Middle East, Japan

Deliverable:

Since 2018 until 2024 (ongoing), ODC has proudly served as the digital and culinary advisory partner to the esteemed BEL Group, enhancing the digital footprint of its flagship brands: Kiri, La Vache Qui Rit, and Jibnet Abu Lwalad.

Our comprehensive suite of services encompasses:

1- Crafting innovative digital strategies and campaigns tailored to each brand’s identity and goals.
2- Producing engaging culinary content that resonates with a global audience, driving brand loyalty and consumer interaction.
3- Spearheading product development initiatives, infusing creativity and market insights into new offerings.

Key Achievements:

A highlight of our collaboration includes the development and execution of a bespoke culinary strategy for La Vache Qui Rit Cuisine Morocco. This platform has revolutionized the brand’s digital presence by:

1- Becoming the foremost communication channel for La Vache Qui Rit in Morocco, outperforming traditional brand pages.
2- Cultivating a vibrant community of culinary enthusiasts, through interactive content and authentic engagement.